Campaigns
Throughout courses I took at the University of Mary, I analyzed campaigns and worked on creating projects for various campaigns.
Strategic Communication Plan
Throughout a semester, three other students and I created a strategic communication plan for a local non-profit organization. My team chose to work with Soul 57, an organization in the community that provides services for those who are experiencing grief. As a team member, I conducted research, created objectives, strategies, and tactics, and made deliverables like a talking points presentation, newsletter shell, infographic, and social media plan.
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Who is Soul 57?
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Research and Communication Audit
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Objective
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Strategies
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Tactics
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Deliverables
Deliverables
Talking Points Presentation
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Newsletter Shell
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Infographic
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Social Media Plan
Nike and Colin Kaepernick: Campaign Case Study
Throughout the case study of Nike's "Dream Crazy" campaign with Colin Kaepernick, I walked through the backgrounds of Nike and Kaepernick, along with providing an overview of the campaign. I also analyzed the message that was behind the "Dream Crazy" campaign and its effects on the nation. I delivered this case study as a presentation in class.
IN PROGRESS
IN PROGRESS
IN PROGRESS
IN PROGRESS
Strategic Communication Campaign
Currently, I am working as an advertising agency with a team of three other students. I have the role of Account Executive, as I am the contact between our client and agency, along with being the lead in our team. We are in the process of creating an advertising campaign for the non-profit organization of our choice: Dream Center Bismarck.
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Our Agency
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Planning Matrix
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Client
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Media Objectives
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Creative Brief
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Electronic Media Advertisement
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Print Advertisement
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